Menu
Brightsite
The objective of the Brightsite project is to increase the visual attractiveness of a company site and of adjacent areas through engaging the company's employees and local partners - non-governmental organizations, community groups, schools, local authorities - in the process.
Improved physical aesthetics of the area result in a better image for the company and nicer surroundings for its employees and the local community.
Benefits for companies:
- Change / improve of the appearance of the company's surroundings (greenness, recreational areas, elevation of buildings, lighting, small architecture).
- Marketing effect the company taking care of its appearance is perceived as workmanlike, aesthetic, responsible for its surroundings and environmentally-friendly.
- Improving the organization of traffic on the premises (labeling, roads, pavements, parking lots).
- Increased security around the company (adequate lighting, fencing).
- Reclamation of degraded land and turning it into a recreation and representation area.
- Establishing cooperation with the local community (neighbors, businesses, schools, local NGOs) - the company is seen as a responsible partner.
- Involvement of the company's staff in the implementation of the project conduces the integration of the team involved.
- Increase awareness of the company's staff, neighbors, customers.
- Training in project management.
Project delivery:
To participate in a Brightsite project, organizations must first join a local Clean Business Club. The company assisted by a local Clean Business Club Coordinator, fills in a special Brightsite survey, which helps to establish the company's needs with respect to landscaping and land regeneration. The survey collects basic information on natural conditions of the site and its surroundings as well as the type of company operations, habits of its employees and customers. The survey identifies the wide range of contributions by landscaping to overall economic, environmental and social improvement of an area decoration, definition (e.g. defining different use areas), isolation (e.g. from noise), security (e.g. fencing), recreation, regeneration of derelict land etc.
On the basis of the company's identified needs, the actual project is prepared. The Brightsite design is delivered through cooperation with gardening schools and landscaping students. The company receives a project and is then responsible for its implementation. The implementation usually involves the company's employees, gardening school and sometimes a specialist landscaping company.
Calendar
